Advertising Tiger

CNN Money reports today that, while Tiger is all over TV, his commercials appear to be on hiatus.

No surprise, there. Also no surprise to me will be the reports we'll read in a few weeks when the furor about his alleged affairs dies down(presuming female servers, hostesses, first grade teachers, cab drivers, ToysRUs cashiers, subway token takers, nursing home residents, the female half of the White House gate crashers, and Nancy Pelosi don't all announce they had affairs with him).

Gosh, I hope not that ditzy gate crasher person. But she would figure, wouldn't she? Matt Drudge should begin investigating.

But in a few weeks when all of this is a fond memory, the ads will return. Slowly at first, perhaps in a few golf tournaments.

And he won't lose a single advertiser.

Why? Come on. You know the answer as well as I do!

The commercial endorsement decisions are undoubtedly all made by wealthy white males who know that their target audience is made up of other males with sizeable disposable incomes and every single one of them, at one time or another, has (a) fantasized about having an affair and (b) winced at the suggestion that Tiger may have "gotten caught" and possibly wounded in the line of duty.

Of course if Tiger's lovely wife decides to leave him, take the kids and nail him in the wallet on her way out the door in very public fashion . . .he might take a PR hit. But only briefly.

I can't predict what will happen to his golf game.

Then again, do we really care?